Marketing is changing at a rapid pace. Some marketers even consider that marketing has evolved more in the past two years than in the previous 50 years.
Most startups these days have embraced digital marketing. But not all the strategies that digital marketers have in their arsenals are equally powerful. Some digital marketing strategies are extremely efficient, while others have poor outcomes.
Do you know which are the best digital marketing strategies you should utilize to boost the growth of your startup business?
In this post, I’m going to share 5 of the best digital marketing strategies for startups. After reading this article, you will have a clear understanding of practical digital marketing strategies for your startup.
Best Digital Marketing Strategies For Startups
Without further ado, let’s get started.
1. Email Marketing
Despite forecasts of its end in the marketing world, emails are still out and about and deliver a considerable return on investment (ROI) to marketers.
In a recent survey, it was concluded that email marketing had a stunning ROI of 122%.
That is four times higher than the other marketing channels that were analyzed. Those channels covered paid search, direct mail, and social media.
What startup wouldn’t fancy that kind of ROI on email marketing? And the best part about email marketing is you don’t have to spend a lot of money to run an email campaign.
Though email marketing is highly productive, not all startups can harness the true power of email marketing. But some companies have proven to be stellar at email marketing.
Here is some advice on launching a strong email marketing campaign:
- Focus on the subject line – make sure it is catchy, engaging, and benefit-rich
- Stay away from jargon in your email copy – communicate in plain, convincing language
- Break up the copy so it’s accessible to read– use bullets and subheading
- Mention the benefits you’re going to offer
- Optimize the emails for mobile devices
- Incorporate a professional email signature
According to a recent report, 82% of businesses that add professional email signatures in their business messages use them to build brand awareness. This is accompanied by driving traffic to their business websites and producing leads.
So, you should not minimize the power of your daily business messages. Employing Newoldstamp, you can generate an HTML interactive signature online and handle all of your team’s signatures from a single dashboard.
You can also utilize an email marketing software solution like Sendinblue to plan, layout, and send your emails.
It also includes an email marketing automation option that can assist you to set up autoresponder sequences that get activated whenever your receivers take any measures.
2. Social Media Marketing
Social media has become an effective marketing tool lately.
Social media marketing, from my perspective, is the second most significant marketing strategy for a startup.
The following is a shortlist of the main benefits provided by social media marketing:
- It enhances exposures and traffic
- Social media marketing generates loyal customers
- It increases search ranking and produces leads
- It builds thought leadership
- Boost in sales
So, how can you build your brand on social media?
To increase your authority on social media, you need to produce high-quality content constantly. You need to keep consistency across all your content and also actively engage with your target audience.
These responsibilities can be quite exhausting. That’s why it is beneficial to use a social media marketing tool like HubSpot.
Applying it, you can effortlessly create social media content and publish it to platforms like Facebook, Twitter, Instagram, and LinkedIn. It also presents you with the option of planning your posts so that you can assure a steady flow of content.
It enables you to interact with your audience and also observe your social mentions.
Though companies are increasingly embracing social media marketing, not all of them are making it the right way. Many of them are known for making disastrous social media marketing mistakes.
What can you do to avoid these mistakes?
First of all, you should pick the right social media marketing channel, then create a social media marketing strategy for that channel. Just because one company is experiencing tremendous success on Twitter doesn’t imply you will witness the same success through it as well.
If your prospects are on Facebook, make Facebook your core of social media marketing. Furthermore, target your efforts on LinkedIn if your target audience is on this professional network. For your startup business, the best social media channel is where your potential buyers hang out most.
A great social media marketing specialist will create a customer persona first, then start building a social media strategy for your business.
3. Pay-Per-Click Marketing (Google AdWords)
PPC is a powerful marketing tool to produce sales-ready leads and no startup should overlook pay-per-click marketing.
Pay-per-click advertising has many practical advantages, such as:
- Reaching your prospects at the right time with the right ad
- High ROI because you pay only when a potential lead clicks
- Power over the budget you want to spend
- Immediate results
- Data and insights to enhance other marketing strategies
PPC campaigns consume the budget immediately. Therefore it requires certain skills to manage a successful campaign that creates more conversions than clicks.
4. Search Engine Optimization
You have developed a website with a great design, and you have built service pages for all the products and services you offer. And you believe visitors will come running. Right? Wrong!
There are many websites in your industry niche alone. How can your startup website be ahead of the curve when prospects search using keywords relevant to your business?
This is when search engine optimization (SEO) comes into play. If your website ranks higher in search results when users search with the keywords related to your products or services, it suggests that you are a well-known company.
Search engine optimization is a necessity for every startup business. Just make sure you follow the best-updated SEO practices for your website.
What else can you do?
To enhance your website’s SEO, you need to track it regularly. For this, I suggest using SEMrush, an all-in-one tool for your SEO requirements.
It helps you carry thorough keyword research, tracks your SERP rankings, monitors your competition, and also gives insight into where you stand in comparison to your competitors.
What’s even more, SEMrush also enables you to build backlinks for your website and has a built-in website auditor to help you discover issues with your website as well.
However, there are many hurdles that startups face when it comes to SEO. You can win these challenges by collaborating with a good SEO company.
5. Influencer Marketing
The trend of influencer marketing is still on the rise. A study observed that 84% of marketers were expected to start at least one influencer marketing campaign in the next 12 months.
Also, 94% of marketers in a survey considered influencer marketing to be effective.
Influencer marketing is a dynamic tool for startups to build awareness for their brands. And the best thing is that it’s reasonable when it comes to pricing compared to conventional marketing channels.
Here are some reasons why your startup should embrace influencer marketing:
- Most customers are resistant to conventional marketing channels
- Influencer marketing is cheaper than other advertising strategies
- Influencer marketing is easy-to-apply
- The word-of-mouth feature of influencer marketing increases trust toward your brand
- Consumers will engage with your business because of the authenticity of influencers you decide to collaborate with
When you are just starting your business, you might not have the resources to hire big digital marketing influencers.
So, what can you do?
If you don’t have a generous budget, you can find micro-influencers for your startup business. They usually have higher engagement rates than macro-influencers and ask for significantly lower fees because of their smaller follower base.
Are You Ready to Get Started?
Developing a successful startup is an upward struggle of aggressive competition in the business world of today. Nevertheless, by adopting the best digital marketing strategies for startups, you can stand out from the crowd and level up your business. We can help you start implementing the best marketing strategies today.