Writing great ad copy for Google Ads can be a real challenge. Many businesses struggle to find the right words to grab attention, drive clicks, and convert those clicks into sales.
Common problems include creating engaging headlines, crafting persuasive calls to action, and finding the perfect keywords. On top of that, there’s the pressure to do it all quickly while staying within character limits and keeping up with changing trends.
That’s why marketers started using Google Ads copywriting software. These AI tools are designed to help you create high-quality, winning ad copy in minutes. In this article, we will talk about Google Ads, the best Google Ads AI copywriting software, and we will also reveal some sample AI prompts to generate good Google Ads copy.
What is a Google Ads Copy?
According to Tech report, Google Ads reaches about 90% of people worldwide, which is around 4.77 billion internet users. With Google AdSense, ads can appear on websites, mobile apps, and YouTube. Google Ads copy refers to the text or written content used in Google Ads to promote products, services, or brands. This copy appears in the ad when someone searches for related keywords on Google.
The main goal of Google Ads copy is to grab the audience’s attention, convey a clear message, and encourage them to take action, like clicking on the ad, visiting a website, or purchasing.
A Google Ads copy includes:
- Headline: The headline is the most critical part of your ad copy. It needs to be eye-catching and relevant to what users are searching for. Google allows multiple headlines in ads, and they can be tested in different combinations to see which performs best.
- Description: The description provides more details about the product or service. This part of the ad explains why the user should click on the ad and what makes the offer unique. It’s a chance to highlight benefits, features, or special promotions that set your product apart from competitors.
- Call to Action (CTA): A strong CTA tells the user what to do next, like “Buy Now,” “Learn More,” or “Sign Up Today.” It guides the user toward taking the desired action, making the ad more effective in converting clicks into actions.
- URL Display: The URL display shows the website link that the user will be directed to upon clicking the ad. It should look clean, relevant, and trustworthy to encourage clicks.
6 Best AI Tools for Google Ads Copy
Here are some of the best Google Ads AI copywriting software:
Anyword
Anyword is designed specifically for marketers, and it offers a clean and easy user experience on its website to navigate. To start using Anyword, you first select a template that fits your needs, such as ad copy, product descriptions, or other options like Facebook ads, Google search ads, and Twitter ad headlines.
After picking a template, you fill in details like the product name, description, and target keywords, which helps guide the ad copy. Anyword generates three versions of the copy, each with a score out of 100.
A standout feature is the “performance boost,” which improves the copy with one click using AI. However, one downside is that the original version disappears once you click “boost performance,” so remember to save it first.
Monthly Pricing and Plans:
- Starter:$49/month
- Data-Driven: $99/month
- Business:$499/month
- Enterprise: Custom Pricing
Rytr
Rytr might look simple and less professional at first, but it creates impressive ad copy. Like other tools, it offers a Google ads template where you fill in the product name, description, and keywords.
What makes Rytr different is that it shows the results in a format similar to a Word document. This might seem a bit odd compared to tools like Anyword and Writesonic, but many users find it helpful because it’s easy to copy and edit the content directly.
Monthly Pricing and Plans:
- Free
- Unlimited: $9/month
- Premium: $29/month
You can choose yearly plans to get 2 months free.
ChatGPT
ChatGPT is a well-known AI tool, it acts like your personal AI assistant, ready to help with almost anything you can think of. While it’s not specifically made for marketing tasks, it does a great job at them. With the right prompts, ChatGPT can write your ad copy.
The service is free, but there’s also a paid version that produces higher-quality content. Unlike Rytr and Anyword, ChatGPT doesn’t offer ready-made templates—you have to guide it with specific instructions. This means you’ll need to put in a bit more effort to figure out the best prompts for creating effective ad copy.
Andrew from Andrew Marketing tried ChatGPT to create Google Ads copy, and here’s what he had to say: “It was probably my least favorite copy. The tool kept adding emojis to every headline and description, which I didn’t like. I already pay for ChatGPT and use it for many things. If you’re already using ChatGPT, you should give it a try for ad copy. But if you want a tool specifically for ad writing, I think Anyword or Rytr are better options.”
Model and Pricing:
- Free
- Gpt-4o: $5.00 / 1M input tokens, $15.00 / 1M output tokens
- Gpt-4o-mini: $0.150 / 1M input tokens, $0.600 / 1M output tokens
Writesonic
Writesonic is an AI tool with multiple features, including copywriting, creating AI images, and audio clips, and answering complex questions through its chatbot. With so many options it has become an all-in-one tool.
Writesonic delivers good results. Like Anyword, it offers various templates, including ad templates for Google, Facebook, and LinkedIn, available in the library section of the website. After selecting a template, users are prompted to enter a product name, description, and keywords.
Once the copy is generated, Writesonic provides three versions by default. The editor is user-friendly, and the character count feature is especially helpful when creating Google ads. The tool also includes a history feature that saves all previous versions, which many users find useful.
Monthly Pricing and Plans:
For individuals & freelancers:
- Free
- Chatsonic: $15 billed monthly
- Individual: $20 billed monthly
- Standard: $99 billed monthly
For professionals & teams
- Standard: $99 billed monthly
- Professional: $249 billed monthly
- Advanced: $499 billed monthly
With annual plans, you can save a good amount of money.
Hubspot
HubSpot is a popular SEO platform that also offers an AI Google Ads copy generator, which simplifies the process of creating Google ad copy. The signing-up process is hassle-free, it is a free tool and no credit card is needed. To create the first ad copy, the tool asks a few questions about the business, such as the business name, description, and keywords.
The tool is quick, and its layout makes it easy to edit and generate new ad copy. One impressive feature is the timeline view, which allows users to see and modify previous copies easily.
Additionally, this Google Ads AI copy software can create copy for Facebook ads, landing pages, marketing emails, and LinkedIn, providing a great range of options for anyone running a small business, especially when inspiration is needed during writer’s block.
AdCreative.ai
AdCreative.ai is one of the top AI tools for advertising, helping users create ad creatives that stand out from the competition. It is suitable for everyone from small startups to large companies. By using artificial intelligence, the platform makes it easy to create effective ad content quickly.
Users have reported up to 14 times higher conversion rates compared to ads without data support, and more than 95% see better click-through rates in their first month.
It can generate not just ad copy but also images for different platforms, ensuring everything matches the brand and engages the audience. The tool also provides insights into competitors’ successful ads, helping users plan their strategies. With options for video ads and enhancing product photos, AdCreative.ai gives marketers a complete solution for creating great advertising campaigns while saving time.
Monthly Plans and Pricing:
- Free: Free Trial for a week.
- Startup Plans: $29/month
- Professional Plans: $209/month
- Ultimate Plans: $549/month
You can save up to 50% with annual plans.
Sample AI Prompts to Generate Good Google Ads Copy
Let us consider FitBoost as a product, it is a fitness app that offers personalized workout plans and meal suggestions to help users achieve their fitness goals at home or the gym. Here are two sample prompts to create Google Ads copys using ChatGPT or any other tool.
Sample 1:
For Headline: You are an award-winning copywriter specializing in creating ad copy for companies. Below is a brief for writing Google search ad headlines for a company called FitBoost.
FitBoost is a fitness app that provides personalized workout plans and meal suggestions to help users reach their fitness goals, whether at home or the gym. Write 3 short and catchy ad headlines that encourage people to click and learn more about FitBoost. Each headline should be 30 characters or less.
Result:
For Description: You are an award-winning copywriter specializing in creating ad copy for companies. Below is a brief for writing Google search ad descriptions for a company called FitBoost.
FitBoost is a fitness app that provides personalized workout plans and meal suggestions to help users reach their fitness goals, whether at home or the gym. Write 3 short and catchy ad descriptions that encourage people to click and learn more about FitBoost. Each description should be 90 characters or less.
Result:
Sample 2:
Act as an expert copywriter specializing in creating ad copy. Currently, you need to create Google Ads copies for “FitBoost” – A fitness app that offers personalized workout plans and meal suggestions to help users achieve their fitness goals at home or the gym. I need you to create 3 suggestions for the ad headline and description. Each headline should be 30 characters or less, and each description should be 90 characters or less.
Result:
Conclusion
Google Ads copywriting software are changing the game for marketers by making ad creation faster and easier. These tools can produce great ad copy with just a few details, making them a must-have for anyone in marketing. While human touch is still important for connecting with people, AI helps by making the process quicker and more efficient. By using these Google Ads AI copy software, you can create effective ads in minutes and stay ahead of the competition.
Frequently Asked Questions
Why are Google ads important for my business?
Google Ads are essential because they help grow your brand and attract more visitors to your website.
Are Google Ads and PPC the same?
Google Ads and PPC (Pay-Per-Click) are similar but not the same. PPC is a type of online advertising where you pay each time someone clicks on your ad. Google Ads is a specific platform that uses PPC, letting you create ads that show up on Google, YouTube, and other websites. So, Google Ads is one way to do PPC, but PPC can also be done on other platforms like Bing or social media.
What is the difference between Google Ads Editor and Google Ads copywriting software?
Google Ads Editor and Google Ads copywriting software serve different purposes. Google Ads Editor is used to manage and edit your ad campaigns, allowing you to make bulk changes, adjust bids, and organize multiple ads efficiently. Meanwhile, Google Ads copywriting software is designed to help you create ad headlines and descriptions using AI, making your ads more attractive.
