Are you an owner or manager of an HVAC company? If yes! You are at the right place at the right time. HVAC stands for Heating & Air-Conditioning Contractors. They help keep our homes comfortable by cooling them in summer and warming them in winter.
HVAC services have huge demand all over the world, and the number of HVAC companies is growing. In the United States alone, there were 104,367 plumbing and HVAC contractors as of 2020. The numbers may have increased in the last three years.
As in any other industry, it is not enough for these companies to be good at what they do. They also need to be easily found by people who need their services. For most industries and businesses, it has become important to perform well, offline as well as online, especially after the Covid-19 pandemic. Global research by DataReportal shows 58% of internet users buy products and services online every week.
The same report shows that 86% of businesses say that their website is important to their business success. It is quite clear that having a solid online presence is very important for businesses.
That’s where SEO comes in! SEO can not only help your business create a solid presence online but it will also help your business by generating valuable leads. In this blog post, we will talk about why local SEO is important for HVAC companies and how it helps them get found in their service areas.
What is SEO?
Search Engine Optimization (SEO) is the process of improving the visibility of a website or web page in search engine results pages (SERPs). For an HVAC business, SEO can increase the visibility of the company’s website and attract more qualified leads to the business.
SEO means making sure that websites appear higher in search engine results, like Google or Bing. When people search for something online, they usually click on the top results. So, if an HVAC company wants more customers, it needs to be among those top results. You need the help of SEO companies to make it to the full results.
Why is Local SEO important?
You might wonder, “Why is local SEO so important?”
Well, local SEO helps businesses focus on specific areas where they provide services.
For HVAC companies, this means they can focus on reaching people in the neighborhoods or cities where they work. Instead of competing with HVAC companies across the country, they can attract customers in their local service areas. This saves time, money, and effort!
Local SEO can Help HVAC Companies in Many Ways
Here are some of the ways that local SEO can help HVAC companies:
Making your HVAC Business More Visible
By optimizing your website for local areas, Local SEO for HVAC companies can help companies to be more easily seen online. When people search for “HVAC services in Austin” or “air conditioning repair near me” in their area, your local SEO-optimized pages are more likely to show up at the top of the search results. This means more people will see your website and consider contacting you for their HVAC needs.
Attracting the Right People
Local SEO helps HVAC companies attract the right people to their websites. People who are looking for HVAC services in their area are more likely to become customers. These potential customers are already interested in the services the HVAC companies provide, making it easier to turn them into regular clients.
Showing up at the top of search results helps build trust with potential customers. When people see a company listed on the first page of a search engine, they often think it’s a reputable and reliable business. By focusing on tactics of local SEO for HVAC companies, businesses can build trust with their local community and stay on top of other companies.
Compared to traditional advertising like newspaper ads or billboards, local SEO is more cost-effective. HVAC companies can save money by targeting their marketing efforts to specific areas, rather than spending on broad advertising campaigns. Local SEO allows businesses to reach the right audience without spending too much.
Instead of trying in every direction, with local SEO, you can focus all your efforts in one direction. This way, you can cover a particular area or city more efficiently. This will help you to progress easily and your old and new customers will be satisfied with your services.
Local SEO for HVAC Companies: DIY or Hire a Professional?
According to a study by Backlinko, about 40% of businesses avoid hiring professional SEO companies. There are a few reasons for this:
- Lack of knowledge
- Fear of scammers
SEO or Local SEO for HVAC Companies may sound easy but it is not! It needs a lot of time, knowledge, and effort. Whether you should do local SEO yourself or hire a professional SEO provider depends on a few factors, including:
- Your budget: Local SEO can be a time-consuming and complex process, so it’s important to consider your budget before deciding whether to do it yourself or hire a professional.
- Your time: If you don’t have a lot of time to dedicate to local SEO, hiring a professional may be the best option for you.
- Your expertise: If you’re not familiar with local SEO, hiring a professional may be the best way to ensure that your website is optimized correctly.
If You Decide to Do Local SEO Yourself
There are a few resources that can help you get started:
- Google Business Profile: It allows you to create a listing for your business on Google Maps and Search.
- The Local SEO Blogs and Guides from Moz: These will provide a comprehensive overview of local SEO.
- The Local SEO Guide from HubSpot: This guide and checklist help you ensure that your website is optimized for local search.
After going through all these guides, you will get some knowledge about Local SEO. To do it in the right way check the procedure below. You can also read our blog on “Steps to Build a Strong SEO Strategy for Your Business”
If You Decide to Hire an SEO Professional
There are a few things you should keep in mind:
- Get quotes from at least 3 Local SEO Service providers: This will help you compare prices and services. Click here to get a quote from us!
- Check the company’s references: Talk to previous clients or check their reviews online to see how they were satisfied with the company’s services.
- Ask about the provider’s experience with local SEO: Make sure the provider has experience with local SEO in your industry and your area.
- Make sure the company is transparent about its methods: You should be able to understand how the company plans to improve your website’s ranking.
- Get everything in writing: This will help you avoid any misunderstandings down the road.
- Company’s local SEO dominance: Ensure that your SEO company is also ranking for its SEO services in your area or city. This demonstrates their ability to rank for competitive keywords, which means they can likely achieve the same for your website.
If you’re serious about improving your HVAC business’s visibility online, hiring a professional local SEO provider is a great option.
Doing all and outsourcing Local SEO services from a reputable company is not enough. Make sure they are incorporating the best Local SEO practices below.
How Local SEO for HVAC Companies Should Be Done?
This step-by-step guide is for HVAC companies as well as local SEO service providers. This will help both of you optimize the HVAC business website for local SEO. Whether you do it yourself or outsource local SEO services to HVAC companies, local SEO can be done by following these steps:
Check the Current Status
You must have a website to move forward and make the most out of it. So if you don’t have a business website, first create one. If you already have one, before doing anything technical, you should first check its current status.
This step includes checking:
- Keywords, your website is ranking for
- Monthly Visitors
- Percentage of leads and conversions
- Pages that are performing poorly
- Competitors in your area
Find the Location-Specific Keywords
After making your website live or checking all the factors listed below, now you have to find relevant keywords for your website. Find location-specific and services specific keywords that people are likely to use when they’re searching for HVAC services in their area.
For example, if your business is located in San Francisco, you might use keywords like “HVAC San Francisco” or “air conditioning repair San Francisco.” You can use Google Search to find and note down all such keywords.
Optimize Website Content
Now it is time for optimizing your online presence. Use keywords related to HVAC services and your service areas throughout your website.
Make sure to include your city, neighborhood, or region in page titles, headings, and descriptions. This helps search engines understand your location and target audience.
Claim and Optimize Google Business Profile
As per Publer, 97% of consumers use Google Maps to find local businesses. Additionally, businesses that provide accurate and complete information receive 7x more clicks.
So, after optimizing website content, create and claim your GBP listing. This allows you to provide real business information, like your address, phone number, and hours of operation. Ask customers to leave reviews, as positive reviews can boost your local SEO.
Get Listed in Local Directories
Getting listed on online directories can help you improve your local SEO. Some popular ones are Yelp, Yellow Pages, and Local Chamber of Commerce websites. We will also suggest you find local directories as well. Submit your HVAC company’s information to local directories on priority. Make sure your business name, services, address, and phone number are consistent across all directories.
When people search for HVAC services in their area, they’ll often look at online directories. Just make sure that your business is listed in the most relevant directories for your target audience.
Build Local Citations
Citations are online mentions of your business name, address, and phone number. Getting listed on reputable websites, like local news sites and blogs can improve your local SEO. Make sure your business information is consistent across these citations. People looking for trends and the latest updates in their area will surely see your business listed on these sites.
Write User-Friendly and Targeted Content For Your Blogs
Create blog content that is relevant to your target audience. Your blog content should be relevant to the people who are likely to be searching for HVAC services in your area. This means writing about topics that are of interest to your target audience and using language that they understand.
When people search for HVAC services in their area, they’ll use specific keywords and phrases. Make sure that you’re using these keywords in your new and old content so that your website will appear in the search results.
You can promote local services on Facebook Marketplace. It is a great way to reach people who are looking for local HVAC services. When people search for services on Facebook Marketplace, they’re often looking for something that they can get done quickly and easily.
To promote your local services on Facebook Marketplace, you’ll need to create a listing. Your listing should include the following information:
- Your business name
- Your contact information
- Services you offer
- Your location
- Your hours of operation
- Any relevant photos or videos
You can also use keywords in your listing to help people find your business when they’re searching for services on Facebook Marketplace.
Once you’ve created your listing, you can promote it on Facebook. You can share your listing on your Facebook page, in groups, and on Messenger. You can also run ads to promote your listing. Additionally, you can also find other similar websites as well, and do the same to attract more customers.
Track Your Results
Google Analytics is one of the most trusted analytics platforms. You can use it to analyze progress and get valuable data. The latest update GA4 (Google Analytics 4) is a new type of asset designed to collect both website and app data to better understand the customer journey. Read about it first and use it wisely to check the progress. Another tool is Google’s Search Console which will provide you with ranking and click-related data.
Optimize and Update
With the above step, you can track your results and make adjustments as needed to ensure you’re getting the most out of your SEO investment. Additionally, SEO takes time to give you the results you wanted so be calm and keep your content up-to-date. It will help you in improving your website ranking on SERPs.
SEO requires patience above all else. If you lack patience, SEO might not be suitable for you. Generally, it takes 3-4 months to see SEO results. During this time, it’s common to regularly check your keyword rankings. Meanwhile, consider adding informative blog posts to your website.
Summary: Local SEO for HVAC Companies
Local SEO is important for HVAC companies to get found in their service areas. By optimizing their online presence, focusing on targeted marketing efforts, and building trust with their local community, HVAC companies can become more visible, attract the right customers, and grow their business. Thus, if you’re an HVAC company looking to reach more customers, don’t forget to invest in local SEO. It’s a smart strategy that can make a big difference in your success!