How to Increase Your Conversion Rate Throughout Your Sales Funnel

By September 1, 2020 February 2nd, 2021 Tech

Did you know that website conversion rates average around 2%?

So, for every 100 visitors, you should expect to get only 2 customers. But honestly, that’s a pretty solid conversion rate. Most sites only experience a 0.1% to 0.2% conversion rate, meaning it takes 1000 visitors to get just 1 customer.

The question remains: how do we increase our conversion rate so we can get more customers from the traffic we are already producing? Here you can find some of the best ways to improve conversion rates:

1. Add a pop-up to your site

According to Sumo, the average conversion rate for all pop-ups is 3%. Still, if you do it the right way, you can reach the top 10% of pop-ups, which averages a 9% conversion rate.

This one modification will boost your conversion rate. And it works on every site you would ever try it on.

Here are some quick tips for reaching the best conversion rate from them:

* Try different offers (PDFs, premium content, various products, other free stuff) until you find a champion that you’ve been looking for
* Put a 30-second delay timer on the pop-up, keeping them from becoming annoying
* Make it accessible to shut the pop-up
* Install a cookie for the pop-up to only appear once per user.

This combo will generate a boost in conversions and maintain the complaints to zero. You won’t bother anyone, and you’ll reap all the benefits.

The influence on your conversions will be so impressive that you could skip the rest of this list. But I encourage you to continue.

2. Eliminate unnecessary form fields

Did you ever want to fill out an online form, just to be discouraged by too many required fields?

This is one of the best ways to damage your conversion rate. Exclude all unnecessary form fields, leaving only those that are necessary to accomplish your goal.

For each form field that you’ll remove, signups can grow by about 10%.

Obviously, being over zealous, you can eliminate crucial fields.

If your sales crew doesn’t know all the lead info that they need to follow up, your sign-ups could be high but your close rate will be unsatisfactory. So, determine the perfect balance between getting the significant lead info while holding fields to a minimum. Just ensure every field performs a decisive role. If not, eliminate it.

3. Add testimonials, reviews, and logos

Usually, nobody wants to be the first customer to try a new product or service. So, you can assure them by presenting testimonials and reviews from prior customers.

For homepages, you can also include a set of well-known affiliate logos that immediately build trust with new visitors.

Also, social proof, including testimonials, reassure new customers. High-quality social proof absorbs notable uncertainty, and you should be prepared for some striking conversion impact — in some cases, up to 400% improvement.

4. Avoid distractions

There’s nothing more annoying than visiting a site that pulls you in too many directions with various distractions.

Your landing page should be well-structured, concise, and accessible. If it’s not fundamental, don’t include it. Stay with what your users need to know and nothing else.

When possible, implement the following, without many variations:

* Headline and subheadings
* Advantages and features
* Testimonials and reviews
* Visual combined with context, which proves what you’re offering

There are other things to take into consideration – such as a live chat box, social proof, and video – but the point is still the same: avoid all distractions. You want your customers to concentrate on your offer and nothing else.

But how do you know if something is distracting?

Use a heatmap tool that reveals what people click on.

The first time you use a click map, look for elements that people aren’t clicking on. If visitors aren’t using, delete them! In almost every case, the page gets more accessible, and your conversion rates can go nowhere but up.

This is one of the simplest ways to obtain conversion increases on the deciding pages of your site.

5. Make the initial step really easy

There’s a subconscious principle that humans want to finish things that they start.

So, when it comes to your product offer, the first step should be easy to complete.

To start off, instead of asking for an entire form to be filled out, simply ask for an email address . From there, you can offer the rest of the form in hopes of gathering additional information. But even if you don’t, you still have in your database the user’s email.

The simpler you make the first step, the higher chance there is of your visitors performing an action and following through to the end.

6. Combine a third-party signup service

Alternative logins are today quite common.

Instead of building a new profile from scratch, a user logs in utilizing their Google, Facebook, or another account.

This excludes the signup form altogether, and you’ll see a quick change in your conversion rate.

7. Improve your CTA copy

Common CTAs like “Sign up” and “Start trial” won’t provide you the best conversion rates.

A few moments spent developing the copy will give you an effortless conversion rate win.

Begin with a CTA that commences with the word “Yes.” Psychologically speaking, it’s highly efficient because it presents the offer in a positive light.

Analyze this formula: Yes, I want [your offer]!

It works a lot better than a general CTA copy.

This is the place where you could use a CTA tool. Try different CTA buttons and copy to determine which ones get the best clicks on heatmaps, and the recordings will tell you when users avoid your CTAs. Then you know you have an issue, and spend time improving the CTA copy.

8. Include live chat to your site

Many users may consider buying your service but are still indecisive. They have some doubt or a question that prevents them from taking the decisive step. Live chat tools are ideal for supporting this group of customers.

Similar to a pop-up, live chat tools are simple to add on any site and have an instant boost to your versions.

9. Show a countdown timer

It’s instinctive to become uneasy when time is running out. Therefore, adding a countdown timer to your landing page may be right what you need to leverage this response.

According to new research, the inclusion of a countdown timer can enhance a sense of urgency, leading to a higher conversion rate.

Adding a countdown timer, which should only take a few minutes, can immediately increase your conversion rate.

10. A/B test your headlines

I believe that you already heard that a great headline can make or break your best landing page. In fact, if you take the incorrect approach, some visitors won’t continue reading. They’ll simply click the “back” button and never return.

According to experts, on average, 8 out of 10 people will examine the headline copy, but only 2 out of 10 will read the rest. Can you imagine that? 8 out of every 10 people to your landing page may skip reading past your headline.

When considering A/B testing your headline, try with variables such as:

* Length
* Tone
* Use of statistics
* Use of numbers

Start Increasing on Your Conversion Rate Today

In this article, you could find some of the many tips to help you increase conversion rate, but now it’s time to examine your own site and figure out the next action steps. Learning how to boost your conversion rate actually isn’t complicated.

Contact Us today to help you implement these tips to optimize your conversion rates by reducing friction and improving your sales funnel.