How Instagram Can Help in SEO?

By February 29, 2024 March 4th, 2024 SEO
Instagram SEO

Instagram was launched back in 2010 and became popular instantly among young users. By the end of 2011, Instagram had over 1 million users. In 2020 Instagram launched reels (short video), which became popular in a very short period and is a great way to boost your social media growth. According to a report-“MAUs (Monthly Active Users) equals monthly reel user, and there are currently 2.35 billion monthly active users”.

While Instagram is different from traditional search engines, such as Google, there are strategies up your sleeve to make your business profile a go-to destination for a broader audience within the Instagram world.

Imagine boosting SEO through Instagram as hosting a massive online event and Instagram as your storefront window where everyone passing by can catch a glimpse of what you’re all about. 

The goal? To showcase (or promote) your website, business, products, and services so that people can’t help but be curious and want to know more.

It’s like throwing a virtual party and making your corner of the internet the hottest spot to visit. You’re creating a buzz where everyone wants to drop by. Like at a party, you aim for that unforgettable first impression, wanting everyone to leave talking about how awesome you were.

SEO via Instagram

SEO via Instagram is like sprinkling fairy dust on your Instagram profile and content to make your website, product, and services more visible and discoverable. 

It’s about optimizing your Instagram space—choosing the right decorations (keywords in your bio, hashtags, and captions), keeping the conversation lively (engaging with your audience), and making your storefront so inviting that people not only want to peek inside but stick around for the festivities.

So, with SEO via Instagram, you can attract a larger audience, increase visitors, promote products/services, and optimize your brand image. Want to know the art of doing SEO via Instagram?

Here are five tips to help you boost your SEO:

Here’s How Instagram Can Help in SEO

Take a look at these 5 tips to improve your SEO game with Instagram:

Optimize Your Instagram Profile:

EU Instagram Profile

Making your Instagram profile top-notch is like getting your virtual house in order. Here’s how you can do it:

  • Clear Profile Picture: Pick a picture that’s easy to recognize, like a friendly face or your logo. It’s like having a clear sign outside your house so people know they’re in the right place.
  • Craft a Snappy Bio: Write a short and sweet bio that tells people what you’re all about. Throw in some keywords that describe you or your business, just like adding tags to your belongings so you can find them easily.
  • Link to Your Online Spot: Include a link to your website or wherever you want people to go. It’s like putting up a signpost so your visitors know where to explore next.

By doing these things, you’re making your Instagram home inviting and easy to navigate. Anyone who drops by will know who you are, what you do, and how to learn more about you. It’s like setting up a cozy corner in the online world that feels just right.

Share High-Quality Content:

 When it comes to sharing things on Instagram, the following are things you should do:

  • Share Cool and Fun Stuff: Post nice pictures and videos that catch people’s eyes. It’s like showing off the best parts of your day or the best things about what you do.
  • Add Hashtags to Your Stuff: Use hashtags that make sense for your pictures. Think of them like labels that help others find your posts. It’s like putting the right tags on your favorite toys to find them easily later.
  • Get People Talking: Create posts that make people want to comment on your posts or reels. Ask questions or share things that make them excited. It’s like starting a conversation at a party—everyone wants to join in and have a good time.

Utilize Instagram Stories and Reels:

If you want to be in the game, then posting updates daily becomes crucial:

  • Share Your Day in Stories: Post little updates about your day in the Stories section. It’s like giving your friends a sneak peek into what’s happening with you right now.
  • Show More with IGTV: For longer and more detailed videos, use IGTV. It’s like having a special channel to share extended versions of your stories or other interesting stuff.
  • Use the Right Words: When you post your Stories, Reels, or IGTV videos, use words that make sense for what you’re sharing. Think of them like tags that help people understand your story.
  • Reel in Daily Fun: Post reels daily for quick and entertaining videos. It’s like adding a daily dose of fun to your Instagram, keeping things fresh and exciting. According to Demand Sage- “Reels get 22% more attention than other video posts.”

By doing these things, you’re keeping your Instagram lively and interesting.

Engage with Your Audience:

Talk to your audience like you do with friends:

  • Talk Back to Comments: When people leave messages on your posts or DM you. Respond to their messages, just like you would in a conversation. It’s like getting reviews for your posts.
  • Use relevant Captions: Write interesting things in your captions. It’s like starting a conversation with your friends by telling them something good or asking them a question. It gets everyone talking.
  • Hang Out with Similar Folks: Find other accounts that are into the same stuff you are. Like, if you love soccer, find accounts that love soccer too. It’s like joining a group of friends with similar thoughts or things.

Cross-promote with Hashtags and User-Generated Content:

Making your own special tag on Instagram is like creating your own club for your friends:

  • Invent Your Own Tag: Think of a unique hashtag about your business. It’s like making up a secret code that only your friends know.
  • Share the Secret Code: Tell your friends (followers) to use this special code whenever they post something about your stuff. It’s like inviting them to join your exclusive club and show off what they love. According to search logistics-“Instagram posts that include 11+ hashtags have the highest interactions, with a 79.5% increase for accounts with less than 1,000 followers”.
  • Show Off What Your Friends Do: When your friends use your special hashtag, share their posts on your Instagram. It’s like putting their pictures in a bigger place for everyone to see.

Have a look at the top brands hashtags trending on Instagram:

Remember, consistency is key to maintaining an effective Instagram presence for SEO. Keep refining your strategy based on analytics and stay updated on Instagram’s features and algorithms.


In essence, boosting SEO through Instagram is about creating a vibrant, keyword-rich, and engaging presence on the platform. This, in turn, sends positive signals to search engines, making them more likely to recommend your content to people searching for related topics. It’s like creating a path of breadcrumbs that lead from Instagram to your website, making it easier for people to find and enjoy what you offer.




Dhruv has over 20 years of experience in technology and development, spanning various business sectors. He has worked with several Fortune 100 and Fortune 500 companies, as well as numerous startups in the technology industry. His vision for the company is to become a global lifestyle brand that influences the next generation of marketing, software development, and branding as the internet enters its third evolution cycle and impacts all aspects of life. In his free time, Dhruv enjoys immersing himself in different cultures through travel, as well as fishing, cooking, reading, playing chess, and tennis.