Best DIY SEO Software and Tools in 2024

By March 29, 2024 April 8th, 2024 SEO
DIY SEO Software and Tools

Search Engine Optimization (SEO) has become more crucial than ever. As businesses strive to optimize their online presence, the importance of SEO cannot be overstated. It’s the linchpin that holds digital marketing strategies together, driving visibility, engagement, and ultimately, conversions. In the last few years, there have been important changes in the SEO world. Search engines are getting even smarter and paying more attention to what users want. So, website owners will also have to upgrade their SEO game to stay in the game. But what about some DIY SEO Software?

DIY SEO software are making a big difference in the present era of rapid technology advancements. These tools give businesses, no matter how big or small, the ability to manage their SEO plan. They provide a budget-friendly way to keep up with the ever-changing trends in SEO, and you don’t have to be a tech expert or spend a lot of money to use them.

In this article, we will witness the ‘10 Best DIY SEO Software and Tools in 2024’, providing you with a complete guide to navigate the SEO landscape. Stay tuned as we walk through these tools that are shaping the future of SEO.

What is a DIY SEO Software & Tool Solution?

Do-It-Yourself (DIY) SEO software is like a helper tool that lets people control and enhance how their website shows up on search engines. These tools are made to be easy for anyone to use, even if you’re not a tech expert. They make it possible for everyone to do their SEO and make their website better.

There are lots of benefits to using DIY SEO software. First, it lets you make your SEO plan that fits exactly what you need. Second, it can save you money compared to hiring someone to do SEO for you. Lastly, these tools usually come with guides and help, so you can learn and use the best SEO tricks.

DIY SEO software solutions are equipped with a range of features to help users optimize their websites. Here are some of the tasks that can be accomplished using these tools:

  1. Keyword Research: This step involves figuring out the words people use when they look for things like what you offer. These tools help by suggesting words, telling you how many times they’re searched for, and even letting you know how hard it might be to get your website to show up when people use those words.
  2. On-Page SEO Optimization: This step is all about improving different parts of your website so that it appears better in search engines. It provides better suggestions for improving titles, meta descriptions, keyword suggestions, and content formatting. These tools can check how well your website is doing in this and suggest things to make it even better.
  3. Backlink Analysis: Backlinks are links from other websites to yours, and they matter for SEO. DIY SEO software can check and tell you about the links to your website, find chances to get more links and keep an eye on how well your current links are doing.
  4. Competitor Analysis: Figuring out what other businesses like yours are doing online can help you plan a better SEO strategy. These tools can tell you the words your competitors show up for in searches, where they get their links, and more helpful information.

A DIY SEO software solution is a comprehensive tool that can guide you through the process of optimizing your website for search engines, ultimately helping you increase your visibility online. Whether you’re a small business owner, a blogger, or a digital marketer, these tools can be a valuable asset in your digital marketing toolkit.

Best DIY SEO Software and Tools in 2024


SEMrush DIY SEO Software

Image Source

Semrush is the leader in the world of making websites better for search engines. It has a bunch of really helpful tools that help businesses find the right words to use, make their pages better for search engines, check out what other businesses are doing, get more links, and be more noticeable when people search online.

Price: Starts at $108.33 per month (pay once a year)

Best for: Businesses that want a complete set of tools for SEO, along with things for marketing and advertising.

Main Features:

  • Effective tools for topic and keyword research.
  • Research tools for both organic and paid keywords
  • Check out what other businesses are doing or do a competitor analysis
  • Keep track of how well you show up in searches every day or check keyword rankings.
  • Find backlink opportunities.

Pros and Cons of Semrush

Pros Cons
  • There’s a free plan that lasts forever
  • You can get your money back within seven days if you change your mind
  • It might be a bit tricky to use for some people
  • The plans are quite expensive
  • The free plan doesn’t give you a lot of features and data..


SEOptimer DIY SEO Software

Image Source 

SEOptimer is a super-fast DIY SEO software that looks at a website closely and gives a detailed report in less than 30 seconds. It is a comprehensive SEO audit and reporting tool that offers many features to help improve the SEO performance of a website. It is popular as an SEO website auditing platform but it also has a meta tag generator, keyword generator, robots.txt generator, .htaccess file generator, and XML sitemap generator tools.

Price: Starts at $19.00 per month

Best for: Small businesses that want to make their website show up better and be more visible online.

Main Features:

  • SEO tools for keyword research.
  • Provide suggestions for improving the content for Ranking. 
  • Website Analysis and SEO Auditing.
  • White Label PDF Reports and Embeddable Audit Tool

Pros and Cons of SEOptimer

Pros Cons
  • There’s a free plan that lasts forever
  • Strong tools for SEO research
  • Require time to understand features.
  • A bit expensive.
  • The free plan has some limitations.

Google Analytics (GA4)

Google Analytics DIY SEO Software

Google Analytics 4 (GA4) is a robust web analytics software provided by Google that helps businesses and website owners analyze their online audience and enhance their digital strategies. It provides detailed insights into user behavior, traffic sources, and conversion analytics for websites and apps. Its customizable event-tracking technology enables firms to tailor data collection to specific aims and objectives. GA4 provides consumers with an in-depth understanding of their digital presence, allowing them to make informed decisions to optimize marketing efforts, improve user experiences, and ultimately drive business success.

Price: It’s free!

Best for: Businesses that want a complete analytics solution that works on different platforms.

Main Features:

  • Collects both website and app data.
  • GA4 uses event-based data, which offers a more granular view of user interactions.
  • Includes cookieless measurement and event modeling.
  • It offers predictive insights, which can be particularly useful when data is limited.

Pros and Cons

Pros Cons
  • Geared towards a more user-oriented, privacy-aware future.
  • Improved tracking across devices.
  • More powerful machine learning-based insights.
  • Limited access to historical data.
  • Can be challenging to learn.
  • Some features from previous versions may be missing.


moz DIY SEO software
Image Source

Moz is like a big helper for businesses that want to do better on search engines. It gives them information, smart ideas, and detailed reports to make their websites show up more in online searches.

Price: Starts at $79 per month (pay once a year)

Best for: People who work in marketing and want a full set of tools for SEO.

Main Features:

  • Complete Site audits
  • Identify competitors, uncover keyword gaps, and explore link-building opportunities to outperform your rivals.
  • Link Research and Links building opportunities
  • Rank Tracking with rank fluctuation updates
  • Domain Overview

Pros and Cons

Pros Cons
  • A complete set of tools for SEO
  • Tools for both content and social media marketing
  • Expensive tool.
  • The free plan doesn’t give you a lot

Google Search Console (GSC)

Google Search Console DIY SEO Software


Google Search Console (GSC) is a free tool that lets you keep an eye on how well your website is doing in searches and makes sure everything technical is in good shape for SEO.

Price: It’s free!

Best for: Businesses that want to keep an eye on, manage, and fix how they show up on Google search results.

Main Features:

  • Search Performance Analysis
  • Indexed Pages Insights
  • Details of Mobile usability, breadcrumbs, and site links.
  • Security Issue Detection
Pros Cons
  • It’s free!
  • Shows a complete picture of how customers interact with your website
  • Works best with Google’s tools
  • Needs some technical know-how to use all its features


ahrefs DIY SEO Software
Image Source

Ahrefs is a comprehensive SEO toolkit that helps businesses enhance their search rankings and online presence. It includes capabilities such as link building, keyword research, competitor analysis, and site audits. Ahrefs is trusted by marketers globally for its powerful analytics and user-friendly layout.

Price: Starts at $108.33 per month (pay once a year)

Best for: People working in marketing who want a full set of tools for SEO.

Main Features:

  • Advanced keyword research tool
  • Uncover valuable keyword opportunities to optimize your content strategy.
  • Site Audit, Rank Tracker, and Content Explorer tools.
  • Tools for both content marketing and social media marketing

Pros and Cons of Ahrefs

Pros Cons
  • A complete set of tools for SEO
  • Tools for content and social media marketing
  • Paid plans are not very affordable.
  • The free plan doesn’t give you a lot


Jasper SEO Software

Jasper AI is a well-known tool that uses the smarts of artificial intelligence and machine learning to create really good content.

Price: Packages starting from $39

Best for: Businesses that want to use AI to create their content.

Main Features:

  • Content made with the help of AI
  • Easy-to-use interface
  • Advanced tools for finding the right words to use

Pros and Cons

Pros Cons
  • A strong AI writer with a modern look
  • A really good editor for long pieces of writing
  • Comes with a bunch of ready-to-use templates
  • Might be too pricey for beginners


Surfer DIY SEO Software

Surfer SEO is a cloud-based platform that optimizes written content for search engine rankings. It does data-driven research by comparing your site to top-ranking sites, revealing exactly what your website may be lacking. Surfer SEO automates content generation by managing research, authoring, and optimization.

Price: Packages starting from $89

Best for: Businesses that want to make their content rank higher in search results.

Main Features:

  • SEO tool that uses data to make things better
  • Helps improve how your content shows up in search results

Pros and Cons

Pros Cons
  • A strong tool that uses data
  • Makes your content show up better
  • No specific drawbacks found

KWFinder by Mangools

kwfinder DIY SEO Software

KWFinder by Mangools is a sophisticated keyword research tool that makes it easier to uncover profitable keywords for SEO. With realistic search volumes, keyword difficulty indicators, and competitor analysis, it enables website owners and digital marketers to make informed judgments. Whether you’re targeting local or global consumers, KWFinder offers useful data to improve your search marketing approach.

Price: Monthly packages from $19.90 to $129

Best for: Businesses that want to use AI for creating their content.

Main Features:

  • Content made with the help of AI
  • Easy-to-use interface
  • Advanced tools for finding the right words to use

Pros and Cons

Pros Cons
  • A strong AI writer with a modern look
  • An efficient editor for writing long pieces
  • Comes with a bunch of ready-to-use templates
  • Expensive for beginners

Google PageSpeed Insights

google page speed insight software

Google PageSpeed Insights is a free tool that analyzes the performance of web pages on various devices and networks. It is ideal for web developers and site owners who want to improve their website’s speed and user experience by providing actionable recommendations for optimization.

Price: It’s free!

Best for: Google PageSpeed Insights is best for web developers and site owners aiming to optimize their website’s speed and user experience.

Main Features:

  • Rates webpage performance based on key metrics.
  • Provides in-depth analysis of speed-related factors.
  • Offers tailored recommendations for improving performance.
  • Assesses compatibility and performance on mobile devices.

Pros and Cons

Pros Cons
  • Free to use.
  • Provides actionable optimization recommendations.
  • Simplified analysis.
  • Limited in-depth metrics.

Our Top 4 DIY SEO Software & Tools Pick

Search Engine Optimization (SEO) tools are indispensable for businesses. They help improve your website’s visibility, drive more traffic, and enhance conversion rates. Here are our top four picks for the best DIY SEO software in 2024:

  1. Semrush: Semrush is the Best overall because it has a bunch of useful tools for SEO. It does everything from finding good keywords and checking links to reviewing your whole website and keeping track of how well you show up in searches. It’s a great option for all kinds of businesses that want to make their SEO better.
  2. SEOptimer: Best Ease of Use If you’re just starting with SEO and like things simple, SEOptimer is the best choice for easy use. It has a clear and easy platform that makes analyzing SEO easy. With its reports that are simple to understand, you can quickly find and fix problems that might be affecting how well your website works.
  3. Google Analytics: Best User Behavior Analytics, Google Analytics is a strong tool for figuring out how people act on your website. It gives you important information about how users engage with your site, helping you make smart choices based on data. With its powerful analytics features, you can make your website work even better for the people who visit it.
  4. Surfer SEO: Best for Content Optimization, In SEO, what you write is super important, and Surfer SEO is the best tool for making your content top-notch. It checks your content well and tells you how to make it better for SEO. With Surfer SEO, you can always make sure your writing is just what search engines love.

Each of these tools offers unique features that can help enhance your SEO efforts. Choose the one that best fits your business needs and start optimizing today!


Making sure your business is seen online is very important, and that’s where SEO comes in. We’ve talked about ten DIY SEO software in this article, like Semrush and Google PageSpeed Insights, and each has different features, catering to different needs and budgets.

The point here is that there’s no single perfect tool for everyone when it comes to SEO. The tool that’s best for your business depends on what you want to achieve, your proficiency with technology, and your budget. Whether you want an all-in-one SEO package like Semrush and Moz, or something specific, like Google Analytics for understanding user behavior, or Surfer for quality content, there’s a tool out there that can help your website rank on Google.

Looking forward, SEO is going to be an important aspect in 2024. With lots of businesses competing online, using SEO tools is a must to stay ahead. These DIY SEO tools not only tell you how well your website is doing but also suggest things you can do to make your SEO strategy better.

Remember, SEO is not something you work on once and then leave it; it’s an ongoing thing. You have to keep an eye on it, make changes, and make things better. With the right DIY SEO tool, you can take control of your SEO plan and guide your business to success online. Here’s hoping for a great 2024 with high rankings and more people visiting your website!




Dhruv has over 20 years of experience in technology and development, spanning various business sectors. He has worked with several Fortune 100 and Fortune 500 companies, as well as numerous startups in the technology industry. His vision for the company is to become a global lifestyle brand that influences the next generation of marketing, software development, and branding as the internet enters its third evolution cycle and impacts all aspects of life. In his free time, Dhruv enjoys immersing himself in different cultures through travel, as well as fishing, cooking, reading, playing chess, and tennis.