Finding the right keywords is the cornerstone of successful SEO. At EyeUniversal, we conduct extensive research to identify high-traffic, relevant keywords tailored to Chicago’s business landscape. Our strategic approach not only targets broad keywords but also focuses on long-tail phrases specific to the Chicago area, including neighborhoods like Goald Coast, Edison Park, and River North. This ensures your website captures the attention of your ideal audience, driving more qualified traffic and leads.

Technical SEO lays the groundwork for your site to be understood and indexed by search engines. Our team dives deep into the backend of your website, optimizing site structure, speed, mobile-friendliness, and addressing crawl errors. By aligning your site with Google’s best practices, we ensure that it’s set up for success, making your content more discoverable to your Chicago audience.

An SEO audit is crucial to uncovering hidden opportunities and pinpointing areas for improvement. EyeUniversal’s comprehensive SEO audits provide a detailed analysis of your website’s current standings and its performance in search rankings. We examine everything from your on-page SEO to your site’s technical health, offering actionable insights tailored to boost your visibility in the competitive Chicago market.

On-page SEO involves optimizing the content and HTML source code of your pages to make them more appealing to search engines and users alike. From meta tags and headings to internal linking and keyword optimization, we ensure every element of your site contributes to your overall SEO success. Our focus on local SEO elements helps your business resonate with Chicago-based searches, effectively attracting local traffic and leads.

Building a robust backlink profile is essential for enhancing your site’s authority and rankings. Our off-page SEO strategies focus on earning high-quality backlinks from reputable sites within the Chicago area and beyond. Through strategic partnerships, guest blogging, and digital PR, we increase your online presence and credibility, signaling to search engines that your site is a trusted resource.

Link Building is a cornerstone of SEO, enhancing your site’s authority and search engine rankings through high-quality backlinks. EyeUniversal focuses on building strong, relevant links from reputable Chicago sources and beyond, boosting your visibility and credibility. This strategy drives targeted traffic, fostering growth and establishing your digital footprint.

E-commerce SEO is tailored to online stores looking to increase their visibility in search engine results. We optimize your product listings, categories, and brand pages with targeted keywords and structured data to enhance your visibility. Our team employs best practices that drive targeted traffic to your Chicago-based e-commerce site, maximizing conversions and sales.

Local SEO targets specific neighborhoods and locales within Chicago, ensuring your business appears in local search queries. From optimizing your Google My Business listing to local citations and reviews, we enhance your local online footprint. Whether you’re in near North Side, Mount Greenwood, or Streeterville, our local SEO strategies are designed to put your business on the map.

With ASO, we optimize your mobile app’s visibility in app stores, driving more downloads and engagements. Our team focuses on keyword optimization, compelling descriptions, and visual elements to make your app stand out. We also analyze user reviews and ratings to continually refine and improve your app’s presence in the marketplace.

Your online reputation can make or break your business. Our ORM services focus on building and maintaining a positive online presence for your Chicago business. We monitor the web for mentions of your brand, address negative reviews diplomatically, and highlight positive experiences to build trust with your audience.

CRO is about turning your website traffic into actionable leads or sales. We analyze user behavior on your site to identify barriers to conversion and implement strategies to overcome them. From optimizing call-to-action buttons to streamlining the checkout process, our goal is to enhance the user experience and boost your conversion rates.

Content is king in the realm of SEO. Our content writing services produce engaging, informative, and keyword-rich content that not only ranks well in search engines but also resonates with your Chicago audience. From blog posts and articles to web pages and product descriptions, we craft content that informs, entertains, and converts.